Seas Matter is an educational campaign presented by Sealord to teach people how New Zealand wild-caught fish is sustainable. Through a combination of industry expertise and insights from renowned American fishery scientist Dr. Ray Hilborn, we’re telling people why fish has the highest nutritional value and the lowest environmental impact of any meat protein.

Sealord knows employing the best fishery management systems in New Zealand ensures sustainability, and is constantly innovating. We want New Zealanders to know that consuming wild-caught New Zealand fish benefits personal health, and the well-being of our native environment, both at sea and on land.